Do you have an idea for a new
product or service to bring to the market?
The best way is to develop a
strategic plan to maximize your exposure through various mediums and
channels. The Blueprint Series is a strategic planning
module that works with you to develop a comprehensive functional strategic
plan to transform your idea into a reality.
We provide strategic assistance in multiple
areas, ranging from demographic assessments to marketing plans. This
service includes a detailed strategic report which will aid the decision
of whether the idea is viable. The report covers the following areas:
Market Research
• Location Assessments - Assess the
targeted location for optimal customer patronage, access to site, increased
visibility, reduced rent, fixed and variable costs, and alternate location
options.
• Find the who/what your idea will have the biggest impact on
(identify target demographic)
• Budget, livestyles and spending habits of target demographic
• Forecast their anticipated purchasing habits to focus core strategy
on
• Market saturation scale (Research if this product or service
is common among target market)
Financial
• Determine available budget
• Forecast sales & expenses
• Research sources of additional financing if needed
Marketing
• Acquisition of statistics to help
craft a marketing campaign centred around these figures
• Development of Marketing Plan after initial Market Research
has been completed
• Website Development (From
our Silkstrand Web Development product service)
• Begin promotional activities to spur initial interest prior
to launch
• Generation of Press Releases for extra exposure, targetting
abroad or specifically
The Blueprint Series takes
into account each aspect of strategic planning and puts it into a comprehensive
tool by which to benchmark performance of the expected outcome of this
idea against.
The Blueprint Series comes
with a three-month adjustment period to assess the progress of the plan,
a time period that is used to hammer out any kinks and adjust the strategy
(if needed) to optimize the outcome. An excellent option for those who
are just breaking into the market or to serve as a reference to those
who have already had experience with new product launches.
