July 10th, 2008
Is your organization's environmental
program all talk and no action?
With the public paying more attention
to the effects on the environment, you cannot turn without seeing the
word "green" anywhere. In response, corporations are digging
into the Green well and putting on a new environmentally-friendly face,
but that's to the extent you'll see it.
Companies such as Loblaws all are touting
strong environmental stances, saying "Something MUST be done",
promoting green bags and straying away from conventional plastic bags.
But if you enter the store on any occasion
there is nary a recycling box. Even in the eating areas all you see
is a giant trash can and nothing more.
One would think that if this entire
environmental kick was the fulcrum of a company's strategy that they'd
play into it fully - recycling boxes for each sort of item (glass, plastic,
cans, paper, etc...). But the single beige trash can suggests that recycling
is not within their present interests.
Investigating further, one can see
that all this environmental facade is simply based on whether it will
be profitable for the organization andn othing more than a marketing
grab with no substance behind it whatsoever.
A recent study published in major newspapers
across Southern Ontario said that organizations are really dragging
their feet in recycling programs. They account for roughly 80% of the
trash going to landfills, compared to 63% with households. So what's
the issue?
Recycling costs money, and if there's
not enough paper, plastic, cans or glass to bother, then it becomes
more of a focus on revenue rather than responsibility.
So why are organizations quick to toot
their horns when in reality they're doing nothing more than simply pulling
the public around by the teeth in a gas-guzzling SUV that the executives
drive day to day?
That's what happens in a capitalist
society. They'll only jump to save the environment or contribute to
a social cause if it has positive ramifications to their much-revered
bottom lines.
If word got out to the public, then
it would be a disaster.
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