July 9th, 2008
The "Status Quo" is a concept
that's caused many a civilization, company and species to become extinct.
The concept of evolution basically
states that a species (or, in this case, any organization) cannot continue
to survive unless it learns to adapt to its present environment.
How many times have we seen organizations
attempt to make it in certain markets without adapting to the environment
in which they're established. We've all seen that one new company spring
up in our neighbourhoods, and we've always said, "they won't last
long," or "we don't do that here." They figure that no
matter where they go, they're store or market concept will survive and
people will purchase.
Wal-Mart and McDonald's are two classic
examples of companies who learned the hard way by refusing to adapt
the localized culture and style of living. McDonald's had hard times
trying to cater to the Middle Eastern and Hindi audience, a culture
that values its animals more than the conventional North American audience.
Are consolidated strategies the best
thing for an organization to enact? Even in a single country where large
corporate chains operate, they seem to think that one giant strategy
will be sufficient to maintain the market. But each region in the country
has their own tastes and needs; what one area of that country likes,
another may feel the opposite.
It's where smaller companies who have
more chance to tackle the local markets tend to survive more than those
with a solid, single strategy across the board.
Decentralized structures and more control
allocated to specific market locations provides more adjustment capability
and ease to adapt to localized needs, making it easier to compete and,
most importantly, survive.
Are you ready to evolve?
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